Mailchimp
Email marketing and automation for growing audiences
Email marketing for growing audiences
Best for
Small businesses and creators that want email campaigns, signup forms, audience segmentation and approachable automation in a widely integrated platform.
Not ideal for
Teams needing advanced automation and multiple audiences on the lowest plan, or businesses that send infrequently and want a simple flat price regardless of contacts.
Strengths
- Email campaigns, forms, audience tools and automation flows in a broad marketing platform.
- Free plan for up to 250 contacts and 500 monthly sends; 14-day trials for Essentials and Standard.
- Large integration ecosystem and tiered features support businesses as their audience grows.
Limitations
- Contact counts and email-send limits drive pricing; overages and contact-limit holds can affect sending.
- The free plan has one audience and limited automation; more advanced journeys require paid plans.
- SMS availability and other features depend on market and regulatory approval.
Overview
What to know
Email marketing and automation for newsletters, audience segmentation and customer journeys. Essentials starts at $13/month for up to 500 contacts; a limited free plan and 14-day paid-plan trial are available.
Decision tools
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