Marketing Automation

Klaviyo

Behavior-based B2C marketing automation across email and messaging

Behavior-based B2C automation

Starting price$0 / monthFree for up to 250 active profiles and 500 emails/month; paid email pricing scales with profiles and send volume.

Free planAvailable

Free trialNot available

Billing optionsMonthlyFree for up to 250 active profiles and 500 emails/month. Paid email pricing scales with active profiles and included send volume; SMS and other messaging are separately priced.

Best for

E-commerce and B2C brands that need customer-data-driven segmentation and behavior-triggered email, SMS or push journeys.

Not ideal for

Most consultants and B2B service firms that only need ordinary newsletters or basic lead nurture without e-commerce or high-volume customer data.

Strengths

Automated flows can respond to purchase, browsing, signup and other customer behavior.
Connects customer profiles, segmentation, email and messaging channels with 350+ integrations.
Free plan includes up to 250 active profiles and 500 emails per month.

Limitations

The free tier has strict active-profile and email-send caps; sending pauses when limits are exceeded.
Paid email scales with active profiles and send capacity; SMS and other channels can add separate costs.
Its data model and strongest automation use cases are geared toward B2C and e-commerce.

Overview

What to know

Behavior-based B2C marketing automation for email, SMS and push campaigns, with customer profiles and event-triggered flows. Free for up to 250 active profiles and 500 emails/month; paid pricing scales with profile count.

Decision tools